George's Story

So who exactly is George? A self-made Fitness and Lifestyle fanatic, George has served a variety of clients both in the flesh and Online with his simple, yet effective training programmes. A London born Fitness Model, George has been involved in the industry for just under 8 years working with brands such as ASOS, MyProtein, Adidas and Mac. George prides himself on his service to others and has found a passion for achieving outstanding results.


I think that's enough of talking about myself in the third person...

At first, like a lot of people, I had no idea what or who I wanted to be. I woke up everyday without a purpose or an end goal, but always knew that fitness was where it was for me. Training people through fitness has finally given me that purpose and drive I have always looked for.



One thing led to another and 4 years later here we are. This entire platform has been designed to completely serve you in your journey.


This change in direction has lead me to work with some amazing clients, producing some truly exceptional transformations. Fitness for me is all about how you feel in yourself, before how you look in the mirror. To work with people from all over the country has become truly rewarding, and is something I will continue to do.


My mission here, is not to bombard you with the latest 'six pack shortcut' or 'juice diet regime'. I am here to serve and provide you with the tools necessary to create a strong and healthy body. I want you to forget the word 'diet' and start enjoying food again. I will teach you how to fuel your body with the right nutrition, train effectively and unleash your true potential.


It’s not about the goal. It’s about growing to become the person that can accomplish that goal.

- Tony Robbins -